Charmaine Erasmus

Foundation Manager

Biography

Charmaine joined the Pure Legacy team in October 2025. She brings with her extensive experience in marketing, brand management, and strategic communication within the NPO sector. She is passionate about driving meaningful impact through strong partnerships, clear communication, and responsible stewardship of resources.

Her approach is grounded in being organised, intentional, and people-focused, with a natural ability to connect with others and work collaboratively. She brings a balance of strategic thinking and creativity to her role, with a strong sense of responsibility for the work entrusted to the Foundation.

Outside of her professional role, she enjoys an active lifestyle, spending time outdoors, and exploring new roads on her motorbike—always embracing the journey as much as the destination.