Barry Liebenberg

Head of Grapes

Biography

Barry Liebenberg, Head of Grapes at Pure Legacy, has been involved in the fresh produce industry since 2005. Born and raised in Upington, he matriculated in 1997 and went on to complete his studies at Stellenbosch University in 2001.

With nearly two decades of experience in sourcing, distribution, and supply chain management, Barry brings deep industry insight and a hands-on approach to his work. He is passionate about building strong, trust-based relationships with both producers and customers, underpinned by integrity, transparency, and a commitment to long-term value across the fresh produce sector.